A Road Better Traveled

There are people that you come across in your life that make you re-evaluate your long-established practices and methodology. If you are smart, you surround yourself with them as they will challenge you, inspire you, help you be better at what you do, and most importantly, not give up hope for this world.

A few years back, my wife and I were lucky enough to befriend such a person named Delilah Snell—a kind-hearted purveyor of great ideas and a shepherd of goodwill, with an infectious belly laugh that could liven up a mortuary. Delilah was a wealth of information as I was, at the time, hoping to help bring a Farmer's Market to either the Second Street Promenade in Downtown or the train station parking lot located (conveniently) right across the street.

At the time, Delilah owned and operated a wonderful eco-friendly store located on the corner of North Main Street and Buffalo here in Santa Ana. If you were driving too fast on Main Street, you would most definitely miss it. I likened giving my neighbors directions to her store to navigating one's way through The Lost Woods in the original "Legend of Zelda"–up (Main), left (Santa Clara), down (Broadway), left (Buffalo). Alas, just like days of old, even with these simple directions, many still got lost.

But like all hidden gems, this store was one worth hunting for. In a pre-Pinterest time where online crafters were just getting started with Etsy, The Road Less Traveled Store was years ahead of the crafting trend and doing it the old-fashioned brick-and-mortar way.

Meanwhile down the street, Downtown Santa Ana began blossoming again with new restaurants and Brave New Urbanists occupying a series of loft developments. And as the demographics began to oh-so-slightly shift, the need and desire for unique retail began to grow—and this store's destiny became clear.

At the end of 2011, Delilah began packing up her store on North Main Street and returned to her Second Street Promenade roots (having previously worked at the Gypsy Den many years before).



On February 1, 2012, Delilah reopened her now pedestrian-friendly store with much success with endless possibilities for awesomeness to come.

The Road Less Traveled Store's new location offers more space for workshops, increased inventory, new partnership opportunities, as well as a symbiotic relationship with the existing Cal State Fullerton Grand Central Art Center.



In time, this store will help inspire others to create—not only at home with crafting, but also new stores and ideas in this retail-starved area of Downtown Santa Ana.


The Road Less Traveled Store

Address
125 North Broadway-C, Santa Ana, CA 92701
Phone: 714.836.8727
Website: http://www.roadlesstraveledstore.com
Twitter: http://www.twitter.com/rltstore

Hours
Tue - Sat: 11:00 am - 6:00 pm
Sun: 11:00 am - 3:00 pm

Back from the Dead

"Downtown Orange County"–that definitely has a ring to it. But I often wonder if the folks who decided to paint that slogan on our beloved water tower have ever been to a real downtown.

Don't get me wrong, I love the current flavor and charm of what sits between 1st Street and Civic Center Drive, but come 7PM on a Monday night, the lights go out and the sidewalks are rolled up.

One of the main issues I feel that's stunting this area's development is that the Residential Zoning Code mandates that only Live-Work developments can be built in Downtown Santa Ana (though I've heard this might be changing soon).

A few years back, the Olson Company breathed new life into Downtown Santa Ana by building both the Main Street and the award-winning East Village Lofts. But for some reason (I've heard a few speculations why), they never got a chance to finish up the final phase of their project (to be named Sycamore Street Lofts) located on the corner of 3rd and Sycamore.

After years of being a vacant lot and one of Santa Ana's (many) under-utilized assets, City Ventures has stepped in and is picking up right where Olson left off.

I've always hoped that this 1/2-acre lot would be the catalyst for bigger and better things for Downtown Santa Ana (like making Memphis want to be open on Monday nights). I'm not sure what the original specs called for, but image ground floor (quality) retail with 3 stories of residential sitting on top–that would be the tits.

Check out the press release below that was forwarded to me by my good amigo:

City Ventures’ Latest Acquisition Will Add More Life to Santa Ana’s Artist Village

Continuing its pace of aggressive land acquisitions, City Ventures has purchased a fully-entitled, half-acre community in Santa Ana, Calif., where it will complete development on a much-anticipated collection of live/work artist lofts. City Ventures acquired the property – adjacent to the downtown artist village – from a New York-based capital management fund and is now working with the City of Santa Ana to complete the community. The purchase was an all-cash transaction.

Situated on the corner of North Sycamore Street and West 3rd Street, less than a mile from the City’s Metrolink train station, the neighborhood is planned for 16 homes, ranging from 1,227 to 2,134 square feet with one to three bedrooms. Homes – expected to be complete in 2011 – will have an estimated average price of $400,000.

City Ventures is independently financing the community’s acquisition and construction.

In addition to this parcel in Santa Ana, City Ventures currently holds more than 2,000 lots within 13 California urban, coastal counties with more than $1.0 billion in revenue potential. The company also owns or controls – land in cities including Pasadena, Newport Beach, Santa Barbara, Encinitas, Yorba Linda, and Claremont.

To meet our team and learn more about City Ventures, please visit our website at www.cityventures.com

Special thanks to my good buddy El Diablo Blanco for the heads up.

The New Hotspot–Downtown Santa Ana

About a week and a half ago while dining at Memphis, I got a chance to catch up with one of Memphis' part-owner and my good buddy Dave Hastie.

Dave sat down at our table and pointed across the street to the roof of the Empire Building asking if we saw the new WiFi antenna.

"No–when did this happen?!" I asked.

"Just recently", he replied.
"We haven't made a public announcement yet."

Turns out that the free WiFi is provided by the Downtown Santa Ana Management District (a collective unit of participating Downtown Santa Ana business owners) and they're looking to expand all the way out to 4th Street and the Fiesta Marketplace.

How bitchin' is that?

I remember reading somewhere that mayoral candidate Al Amezcua wants to bring free public WiFi to Santa Ana should he be elected this November.

Way to go Downtown Santa Ana Management District for being one step ahead of the game.